On this episode of Bay Area Ventures we speak with Parry Bedi, Co-Founder and CEO of www.glimpzit.com, a SaaS artificial intelligence service that helps companies open conversations with their customers and other audiences that will lead to deep insights on their thoughts, behaviors and preferences. GlimpzIt uses machine learning to analyze these conversations enabling companies to build personalized offerings that resonate with customers on a deep emotional level

Parry is a serial entrepreneur and former Senior Software Engineering Manager at Microsoft. Parry and I met when I was a TA and he was a student in a new product development class in the Wharton School MBA for Executives Program at Wharton San Francisco.

This is Parry’s second appearance on Bay Area Ventures and in this interview we catch up on GlimpzIt’s progress and growth. He talks about how GlimpzIt was able to simplify the end-user experience and improve utility and data analytics for its large enterprise customers by abandoning its mobile app system in favor of a simple web interface. End users prefer to engage with GlimpzIt conversations using a mobile device but preferred not to install an app to do so. This has saved GlimpzIt lots of development dollars, thereby freeing resources for marketing and customer acquisition.

Also in this episode I am pleased to announce that Parry and GlimpzIt are offering you an opportunity to use the GlimpzIt service to engage with our show with the launch of our new Bay Area Ventures Conversation of the Month. Each month we will be posting a new conversation topic on www.BAVConversation.com where you can voice your opinion and share your photos or videos related to the monthly topic. The conversation is free to join and anonymous. You don’t have to provide and email address or any personal information to participate. Each month we’ll be posting the deep analytics on BAVConversation.com as well.

Recorded November 24, 2016 on SiriusXM Channel 111, Business Radio Powered by the Wharton School. Bay Area Ventures airs live on Mondays at 4:00pm Pacific Time, 7:00pm Eastern Time.