Using Social Media for B2B
Guest: Zoe Langenberg
Synopsis: This podcast is the first part of an interview with Zoe Langenberg from BeSocialMedia, a social media management agency. It talks about how B2B companies can benefit from social media marketing platforms, helping them double their marketing exposure and widen their target market.
Show Notes:
Social Media can be helpful in strategy management
Facebook, Instagram, and LinkedIn have the biggest following and will likely be in the next few years
Business owners and decision makers are ALWAYS online, more than 75% of the average users
Email marketing and social media ads target audience with "similar interests" will give you a chance to market your business to other users that you have not reached before
Continuously building an email list will be helpful for future use
A single email can provide 2-5% online visibility, so, imagine what an email list can do for your business
Familiarisation is key with businesses running target ads, hence, tapping their following in return
Segmenting is breaking up groups of people based on their interests
Organic or “day-to-day” posting needs to be done
Facebook's business page gets a lot of following from business groups
LinkedIn is more focused on individual user advertising
A simple company profile that’s liked and shared by employees, employee’s friends, relatives, etc. is already a powerful tool to strengthen an online presence

You can find out more about Zoe at: https://www.zoelangenberg.com.au/about

Would you like your own podcast for your business or organisation?
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This podcast is produced by Glenn Biclar, Alba Prime Pty Ltd.