OctoNation is the world’s largest online octopus fan club, but what does it take to build a strong and thriving online community like this?

The organization’s Founder, Warren Carlyle, joins me in this episode to share the story of OctoNation and how his marketing background (and business) help to create “fanatical” communities.

This recording turned out to be a real bumper episode – Warren and I dived deep into how OctoNation is instigating social change AND he revealed his 7-step community building strategy. So, if you’re listening to find out how to develop your community or just want to learn about octopuses, this is the episode for you.

Listen to the episode to find out:
• The evolution of OctoNation from a webpage to a thriving community
• Why busting myths and raising awareness impacts people’s choices
• How Warren measures OctoNation’s success
• How to reverse engineer your end results
• Why Warren’s community building business passes the mic to others
• Warren’s method: The Seven C’s of Building a Fanatical Community
• Why social media is borrowed attention – and how to get ownership

Links and mentions:
• The 4-3-2-1-30 Method: https://info.thecaptainslifestyle.com/directory47899093
• OctoNation’s Instagram: https://www.instagram.com/octonation/
• OctoNation’s website: https://shop.octonation.com/
• My Octopus Teacher: https://www.netflix.com/title/81045007
• Community Leaders Association: https://communityleadersassociation.com/