Marketing offers isn't about selling FEATURES, they’re about OUTCOMES.

If you’re giving people more and more of your time and more and more resources and they’re STILL not buying, it’s because they don’t understand what they’re buying FOR.

Information isn’t inherently valuable, it’s what you do with it that counts - that's where the marketing messaging comes in.

That’s your OUTCOME - the return on investment for all that studying and effort from the student.

No-one wants more work, they want more RESULTS. Tangible, measurable results.

Results that are going to change something for them.

Now I know you may be hesitant to commit to specific results but those are based on your student doing all the work and following your advice and guidance to the letter.

Not someone who doesn’t do the work!

And if you can’t guarantee results for someone who does everything right, well, you need to work on getting your method nailed down so it works better :)

Use this offer template to quickly produce offers that people really want and test them out in stories and posts to go from zero to high ticket FAST.

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