Welcome to a new BusinessTelling Talk. In this episode, Antonio Lorenzon, BusinessTelling founder talk with Giuseppe Caltabiano, a global marketer with 20+ years' experience in B2B & B2C marketing operations. As a renowned speaker, he was voted as one of the most influential B2B marketers in Onalytica and Traackr and he has been elected "Man of the Month" by WinTrade Global. Today he works as Senior Director of Marketing in Rock Content in London, he is also an advisory board member in several organisations in Europe and a master trainer in General Assembly in London and 24Ore Business School in Milan. During the talk, Giuseppe has shared why storytelling is so important today and how to create effective branding leveraging our brain and body “chemical” reactions. He revealed who is the real hero of an actionable story and how to build memorable ones. What a talk, great key learning!

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