Alfred Sloan was President, Chairman, and CEO of General Motors from 1923 to 1956. His memoir “My Years at General Motors” tells his story about how he took a corporation consisting of several disparate and competing companies and shaped them into division that manufactured cars tailored to different segments of society. He constantly pursued and integrated new technologies into the automobiles themselves while also shaping the buying experience through the introductions of different styles, improved relations with dealings, and financial services that rivaled banks.