Mark is the author of the hugely influential book 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'. For many, he’s Britain’s answer to Malcolm Gladwell without the hair.
The way digs underneath our assumptions like a forensic detective to get us to re-think our assumptions. As Mark says in his book, we are ‘a super-social ape’.
We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory. A great talent. And an influential thinker for this modern world we live in.
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Recorded live at the global event in Cardigan, west Wales in 2010.
Watch Mark's full talk here: www.thedolectures.com/talks/mark-earls-understanding-the-super-social-ape