110. Noodles & Company, a Brand Focused On Customer Loyalty and Team Benefits

8 de jul. de 2022 · 29m 36s
110. Noodles & Company, a Brand Focused On Customer Loyalty and Team Benefits
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The Fast Casual Nation Podcast offers exclusive interviews with experts ranging from top chefs and brand makers to executives and restaurants who work in one of the fastest-growing segments of...

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The Fast Casual Nation Podcast offers exclusive interviews with experts ranging from top chefs and brand makers to executives and restaurants who work in one of the fastest-growing segments of the restaurant industry. In this episode, I chat with Stacey Pool, chief marketing officer and Sue Petersen, executive vice president of Noodles & Company about the uncommon goodness that has been the core of the brand for more than twenty-five years. 

Pool shares her background prior to joining Noodles & Company and has held a variety of leadership roles at Vail Resorts, Inc., including senior vice president of season pass marketing, chief of staff to the ceo, and vice president of digital experience. Before joining Vail Resorts, Pool was at Nike, Inc., where she defined the vision and strategy for the NIKEiD.com digital experience. 

Petersen joined Noodles in 2015 as vice president of human resources, and in her expanded role as executive vice president of inclusion, diversity and people, she will continue to spearhead the Company’s inclusion and diversity initiatives, as well as its total rewards, recruitment, and human resources functions. Her experience includes over twenty years of human resource and operational leadership roles at brands such as Chipotle, Walgreens and Rock Bottom Restaurants. 

We talk about Noodles team member benefits including immigration reimbursement, general manager equity partner program, mental health series and more. Petersen says, “we look at our benefit offerings and identify where there might be gaps and/or where we could maybe do something a little different than what's happening in the industry or around us and each year we can add to the standard benefits as far as health, dental, medical and look at what else we can be doing.  This year we're really excited, we introduced in the beginning of May some really cutting edge benefits.”

Pool talks about the Noodles & Company rewards program and she says, “​​I think all of us are really passionate about our loyal members. They definitely are a key contributor to our success but the way that we think about the rewards program is how do we bring the most unique program to our guest so that it feels different, it feels special, and the guest feels very special being part of it.” Adding, “right now we have over four million members in that program and we continue to grow every single month.” 

To hear about the company's uncommon goodness positioning, more details on the team benefits, and menu innovation including LEANguini, listen to this episode of Fast Casual Nation on Apple Podcasts.
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Autor Rever Networks
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