In this podcast I answer to a frequent question 'which customer service channel should I invest on?'
Highlights of this episode below:
00:05 Intro and welcome
00:57 'Which customer service channels shall my brand choose?'
01:47 Why active listing is the first step to take before any decision
02:41 [Case study #1] How Hyatt hotels is piloting Facebook Messengers to deal with their customers
03:35 Main pros of using FB Messenger as customer service channel
04:23 [Case study #2] How Booking.com leverage customer (self) service
05:59 Listen to my special tip for you...
06:07 Outro / Thanks / Podcast subscriptions

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Read full article on LinkedIn –> http://bit.ly/1OSOgbv
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http://www.spreaker.com/show/social-antipasti-english_1
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