14. Lesley Gulliver
24 de ene. de 2021 ·
49m 28s
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Descripción
Welcome back. Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about...
mostra más
Welcome back.
Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project.
I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well.
I find understanding brand intriguing and wanted to know more.
While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind !
Not great.
We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.
A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why.
Enjoy.
~
www.engineroomdesign.com
mostra menos
Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project.
I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well.
I find understanding brand intriguing and wanted to know more.
While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind !
Not great.
We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.
A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why.
Enjoy.
~
www.engineroomdesign.com
Información
| Autor | Tim Mercer |
| Página web | - |
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