If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A few weeks ago, we were browsing articles on Inbound.org and came across an article from a guy named Nat Eliason titled: "I’m killing most of my email capture. Here’s why.” Sound familiar? That's the exact same thing that we did at Drift a few months ago. And with over 200,000 people coming to Nat’s site every month, this decision was no small feat. But Nat noticed something: the people who had subscribed from pop-ups and forms weren’t high quality anyway. Believe it or not, most of Nat’s following and traffic have come because he’s…created something that people want. So Dave gave Nat a call to talk about his article, killing his lead forms, the future of marketing, and this movement to treat people like people. #freeyourmarketing Here’s a link to Nat’s original article: http://www.nateliason.com/email-capture/ Follow Nat On Twitter: https://twitter.com/nateliason Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io/