Rachel Nilsson is a rock star creator and the founder of Rags. A brand born out of necessity, Rachel started designing and sewing clothing for her kids when she couldn't afford to buy them expensive brands, and didn't like many of their offerings anyway. She wanted something functional and unique, fashionable but affordable. She started making them for her kids and then others wanted them so she started selling them online and each new product drop started to sell out via word of mouth, sometimes in just minutes.
She went on Shark Tank and struck a deal with one of the sharks, but then decided not to take it as her brand was already growing rapidly and she could barely keep up with demand. Over time, she's added more styles and products and has learned a lot about herself, the business of e-commerce, and creating a brand that means something.
She's had great mentors in her father and in fellow consumer product experts, including Jeremy Andrus the CEO of Traeger Grills.
Almost every founder I've interviewed on this podcast, including Rachel, had no prior experience or knowledge or training in consumer products before they started. She's an inspiration to future consumer product founders, especially working moms who are trying to do it all.

www.rags.com

This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for brands to use small amounts of equity to reward and motivate their customers, influencers, and fans. It’s like Venmo for equity. Awsm is Ownership, and ownership is Awsm!

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