Today, we’re speaking with Lauren Carlson, Director of Brand Partnerships and head of the east coast Retail Development team for rewardStyle, the first and largest invitation-only end-to-end content monetization platform for top-tier digital style influencers and brands around the world. Lauren manages a $20M+ influencer marketing portfolio for clients that range from start-up to multi-million dollar and span categories including fashion, home, lifestyle, travel and more. She brings with her extensive experience in content creation, the evolution of content monetization, and a deep understanding of influencers’ role in brand marketing and development.