#31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMO
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Descripción
Seth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had...
mostra másIn this episode you’ll learn:.
- While data is important, interpreting that data is the real magic.
- Why each and every employee at a company is responsible for driving the business forward.
- To be a great brand, you need to be both differentiated and valuable. Differentiation is easy, but how you express the value of that differentiation is the challenge.
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