Part 2 of our chat with Atlantic Records' EVP John Boulos and Steinlight Media President Sammy Steinlight about how The Beatles' visionary management team so successfully executed (engineered?) Beatlemania.

We talk a lot on the show about the Beatles as transcendent musical talents—and they are—but there's little doubt that the people working for them got the best out of the band! Did the Beatles bring it out of others or was it that much of a happy accident?

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