6. Segmentation And Personalization
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Descripción
Welcome to a solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious...
mostra másIn this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.
Here's a sneak peek at what this episode covers:
- The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.
- A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.
- How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.
- Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.
- Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.
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Información
Autor | Story Studio Network |
Organización | Story Studio Network |
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