Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what’s in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO. With a focus on shifting one's mindset, Natalie walks through the changes she experienced from an agency to an in-house SEO perspective. Adaptation plays a critical role in this industry, and today, we focus on aligning ourselves with the ever-evolving landscape of generative search here on The EDGE of The Web! Key Segments: [00:02:22] News Recap [00:02:56] RateThisPodcast.com/EDGE [00:03:20] Introducing Natalie Arney [00:04:30] Natalie's History in SEO  [00:07:34] Changing From an Agency to In-House Mindset [00:15:23] Preparing for Google’s New Search Generative Environment [00:19:54] Will SGE Impact the Efficacy of Tracking Tools? [00:24:15] EDGE of the Web Title Sponsor: Site Strategics [00:25:55] How SEO’s Should Be Reporting in the Future [00:31:31] EDGE of The Web Sponsor: Wix  [00:36:05] Does SGE Have Potential to Develop Its Own Language?  Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix    Follow Our Guest Twitter: https://twitter.com/__nca LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/