In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret! Contact: https://www.marketingtransformed.com/