In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.