Source fresh ideas this spring with the latest episode of E-Commerce in China podcast. In the second part with Eva Halasz we discuss:

Chinese sports brand from international failure to glorious come back

No man’s land trend and how to leverage it in the marketing

Chinese brands abroad, how they succeed and what to learn from them

Performance of Polish and Eastern European brands in China when compare to Western ones

Latest marketing strategies

Whether to work with #bigdata or small data

How to distribute your communication budget

Contact Eva at https://www.linkedin.com/in/eva-halasz-0b9a801/