Join us on the Medical Marketing Executive podcast as we dive into the fascinating journey of Todd Richards, Senior Director of Digital Marketing at Keck Medicine of USC. In this episode, Todd shares his unique path from aspiring meteorologist to healthcare marketing executive. Discover how his diverse background, including roles in meteorology, media, and education, has led him to navigate the challenges of promoting a local healthcare system, bridging the gap between seemingly disparate fields, and finding innovative solutions to enhance engagement in the healthcare sector. Tune in for insights into the power of diverse experiences in shaping successful marketing strategies.