Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video.

Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty

 This episode includes:
 0:00 Introduction
1:17 How the hell did you end up in a Charli XCX music video?
4:07 Do you have a sense of what you want to be known for?
10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?
15:04 How do you think about driving social performance in the work you're doing?
17:23 How do you plan out your year of social campaigns?
33:12 How can influencers who want to work with Ilia stand out?
50:09 Do you have pushback internally when laying out social strategies?
51:38 How do you balance creator authenticity with brand goals in partnerships?
58:58 Who is your favorite follow right now?
1:01:21 What should the role of trends be for brands and influencers?

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.