This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association. Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchising