Welcome to the Hey Docs! Podcast with your host Jill Allen.

Today, we’re diving into the ever-changing world of online marketing and AI in the ortho industry, and we’re excited to have a special guest from Kaleidoscope with us. From the latest on Invisalign’s impact on digital marketing to navigating Google AI issues, we’ll explore how practices can stay compliant and avoid common pitfalls. Get ready for a fascinating conversation filled with actionable advice to protect and enhance your practice’s online presence!

Let’s dive in!


Summary

In this conversation, Jill and Mary Kay Miller discuss the current challenges and changes in the orthodontic industry, particularly focusing on the implications of Invisalign's legal issues and the evolving landscape of digital marketing and Google AI. They explore the importance of adhering to trademark laws, the impact of recent lawsuits on orthodontic practices, and the necessity for businesses to adapt to new verification processes introduced by Google. The discussion emphasizes the need for orthodontists to stay informed and proactive in managing their online presence and marketing strategies.

https://thekaleidoscope.com/
https://www.facebook.com/KaleidoscopeDigitalMarketing
https://www.instagram.com/kaleidoscopedigitalmarketing/
https://www.linkedin.com/company/kaleidoscope-digital-marketing
https://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzw



Takeaways

• Mary Kay Miller is a leading digital marketing consultant in the orthodontic industry.
• Invisalign's recent legal issues have significant implications for orthodontic practices.
• Practices must be aware of trademark laws when using the term 'Invisalign'.
• Google's AI is increasingly involved in business verification processes.
• Orthodontists need to regularly check their Google Business Profile for updates.
• Practices must provide accurate documentation to Google to avoid losing their online presence.
• The importance of SEO and proper online marketing strategies cannot be overstated.
• Practices should be transparent about the products they offer to avoid legal issues.
• AI can impact how businesses are ranked and verified online.
• Staying informed about industry changes is crucial for success.

Chapters

00:00 Introduction to Mary Kay Miller and Kaleidoscope

01:55 The Impact of Invisalign's Legal Issues on Orthodontic Practices

10:15 Understanding Trademark Infringement Risks for Invisalign Providers

15:45 Steps to Ensure Website Compliance and Managing Multiple Aligner Products

21:50 Navigating Google AI and Business Verification Challenges

27:10 Real-World Examples of Google Business Profile Verification Issues

36:30 Preparing for Future Digital Marketing and AI Changes

42:40 Speed Round: Fun Questions and Final Advice for Orthodontic Practices


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Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

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Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero