Advanced: Avoid the spam folder and hit the inbox!
6 de may. de 2016 ·
12m 30s
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Descripción
Your system side - List hygiene • Responding instantly to unsubs • Optin confirmation strategy • Removing or suppressing the unengaged • Removing hard bounces immediately • Removing soft bounces...
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Your system side
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
mostra menos
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
Información
| Autor | Daniel Deyette |
| Organización | Daniel Deyette |
| Página web | - |
| Etiquetas |
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