Advertisers Spending Less Than Expected on Fall TV
14 de ago. de 2014 ·
3m 25s
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Descripción
Upfront commitments for television advertisements are down this year for the first time since 2009. And it's not just the broadcast networks that are taking a hit — ad spending...
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Upfront commitments for television advertisements are down this year for the first time since 2009. And it's not just the broadcast networks that are taking a hit — ad spending for cable is down 4.7 percent. Even though total upfront advertising spending fell 6.1 percent, there's still $18,125 billion in ad dollars confirmed for fall television.
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