In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tips you can start using today. It's your accessible, jargon-free guide to building AI into your daily marketing workflow.

Georgia Resources:

• Technology Association of Georgia
• Atlanta chapter of American Marketing Association
• Spark Novus
• Marketing AI Pulse Community
• Customer Data Alliance
• ConvergeX
• Atlanta chapter of Pavilion

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

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This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.