Alanna Hunter on Humanizing Programmatic Advertising in Podcasts
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Descripción
Interested in learning more about programmatic advertising? In this episode, we are chatting all about programmatic advertising with Alanna Hunter, Spreaker from iHeart's Ads Operations Manager. Some of the topics...
mostra másIn this episode, we are chatting all about programmatic advertising with Alanna Hunter, Spreaker from iHeart's Ads Operations Manager.
Some of the topics we cover include:
💰 the different types of programmatic (OMP, PMP, and Direct Sales);
💰 What are advertisers looking for when they want to buy programmatic advertising;
💰 and what makes a podcast a good candidate to sell for programmatic advertising.
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