Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports
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Descripción
Women’s sports have been soaring in popularity, yet they still receive as little as 5% of sports media coverage. Ally Financial took a pioneering step in May 2022 by committing...
mostra másNot only was viewership up 71% over the previous year, but the game became the most-watched match in the league’s history. Ally’s 50/50 pledge is now changing the way brands consider their investments in women’s sports. We discussed this groundbreaking effort with Bridget Sponsky, Ally’s executive director of brand and sponsorship marketing, and Mariana Dimitrova, Managing Partner & Executive Director at EssenceMediacom.
Información
Autor | Deborah Malone |
Organización | Deborah Malone |
Página web | - |
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