Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today. As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of AI on the industry and how a central ANA tenet like “growth” is continuing to develop, as well as tactical solutions like new efficiencies available to the media supply chain. With his comments on current realities involving a range of subjects from the economy to talent and creativity, Bob Liodice offers a 2024 perspective that all marketers must consider.