For the fifth year in a row, Andrew Curran, President and COO of DMR/Interactive penned an "Open Letter to Radio." In it, he says, “Radio has long been resilient, but as families go back to school and people are back in their cars more often, there’s a significant opportunity to form listening habits and drive daily cume.”

With cume sliding dramatically at the height of the COVID-19 pandemic in PPM markets, in particular, what are some of the big ideas Curran has for driving more people to radio stations?

Curran shares his answer, and more, with Editor-in-Chief Adam R Jacobson in this fresh RBR+TVBR InFOCUS Podcast, presented by Dot.FM.