“The way it looks and the way it reads,” these are two halves of a whole. Designers often spend significant amounts of time thinking about layout, presentation, and interactions. But there is another fundamental element to consider: writing.
In this talk, Andrew looks at how storytelling, prose, and a conversational approach to design can elevate a designer’s work as a whole, providing practical tactics to solve design problems through UX writing techniques. Language truly has the power to determine the way our design work feels and functions.

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