In this episode of PluggedIn, I sit with Avichay Nissenbaum, General Partner @ Lool Ventures and discuss how he started his career as a pest shop worker, ended up selling his last startup Yedda to AOL in 2007 and transitioned into a leading VC in Israel with Lool Ventures. Tune in to listen to that and much more as Avichay discusses his philosophy on startups and more including;

How he got started in his career?
What was his first startup?
How long did it take to build & scale SmartTeam? (4:45)
Before AOL acquired Yedda, what offer did they turn down?
What did he learn from working in a pet shop? (6:50)
What is the "Thin Wedge Approach"?
Why does Avichay believe that "consumer experience matters more than algorithms".
What mistake should startups try and avoid? (24:30)
Why being CEO is lonely? (43:52)