Balancing Branding for Talent Acquisition vs. Sales Growth (Expert Interview)

Ryan Hornack joined FWF in 2017 as an entry-level Logistics Consultant and is now current Chief Marketing Officer, as well as recently Named to American Marketing Association's West Michigan Board.

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanhornack/

Visit https://www.fwf.com/ for more information about Fith Wheel Freight

Episode Summary:

Ryan Hornack — Chief Marketing Officer for FWF — joins Connor to discuss rebranding, talent acquisition marketing, and building modern content messaging from a strong set of company values. Learn about the many reasons for rebranding, using marketing techniques to win the talent you need, and keeping your marketing content consistent to build better business relationships.

Key Takeaways:

-Rebranding is multifaceted. Companies rebrand to modernize, launch new initiatives, and clarify their market position. But you can also rebrand as a means of focusing your future strategy and positioning your business for long-term sustainable growth.
-Like most marketing initiatives, talent acquisition marketing relies on communicating opportunities clearly and building relationships.
-Consistent content messaging, across all interactions and communication channels, is essential to building relationships with prospects, partners, customers, and talent.

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