In today’s sales environment, your network is your net worth. If you are simply a collector, ask yourself what the value is in amassing a high volume of “connections” that have no relevance or meaning to your business. Sure, everyone wants to get to that coveted 500+ connections on LinkedIn, and that’s a good goal to have. But the number of connections is secondary to the quality of connections.

A smart strategy would be to surround yourself with smart, interesting, influential people. The reason? The more influential people you’re connected with, the higher your social capital skyrockets. Gain likability and trust by figuring out who your customers like and trust already, and connect with them. Go for quality and not quantity. On today's show, Chris will share some proven methods and guidelines for increasing your social net worth.