Ken Ouimet, CEO and Founder at Engage3, sat down with Bill Bishop, Chief Architect at Brick Meets Click, at the NGA 2019 Conference in San Diego. Ken and Bill discuss how recent studies on the gut microbiome will realize true 1:1 personalization. They also talk about the need for master data management for product attributes, and how retailers should start planning for a future where consumers use product attributes instead of brands to make purchase decisions. Ken and Bill predict that attributes will be the basis of consideration sets to help retailers serve up relevant products to consumers. The same trending attributes can also be used to pinpoint assortment gaps.