Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service.

Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and what producers and editors are looking for from authors. Janet discusses topics including:

•The current media landscape and what types of media are typically most impactful for self-help and wellness authors.
•How and why many authors in this genre are using their books and media coverage as marketing tools and to build their personal brand
•Her relations with top producers at national TV show, and how she cultivates and maintains these relationships.
•What it’s like to be with clients for interviews with the Today Show and other top outlets.
•Some common mistakes self-help and wellness authors make when it comes to book marketing – whether working with a book publicist or promoting themselves.
•Why she loves working with authors, and thrill she gets when good things happen.

Get great advice and insights from one of the top book publicists in the publishing industry!