“Orbiting is following your bliss. Your uniqueness in all of its potency equals magic. But, if you are hypnotized by an organization’s culture, you become separated from your personal magic and cannot tap it to help achieve the goals of the organization.” This is a quote from Gordon MacKenzie’s book, Orbiting the Giant Hairball. This two part series, Brand Orbit, will give more sips of the juice from this book and explore ways to rise above administrative systems and bureaucracy to a place of dreaming, daring and soaring, a place where creative genius awakens!