This episode shares more juice from Gordon MacKenzie’s book, “Orbiting the Giant Hairball.” If you want to cultivate creative genius at your company, you may want to consider orbiting! If your workplace is devoid of flavor and you want to foster a zestful environment with free-flowing ideas, Brand Orbit may be just the motivation you need to move away from a mindset that is completely tethered to corporate bureaucracy, and then you can unleash people to orbit, to a place where they can be authentic and are encouraged to dream. Orbiting is a place where people are connected to the mission and vision of the organization, and allowed to tap into the vast brilliance of the universe!