Welcome to Up With The Lark The Podcast! I hope that you are enjoying this Mini Series on Brand Values!

In my experience, those enterprises which set sincere and coherent brand values, and express them honesty and with innovation, thrive. I initially started by interviewing Sophie, founder of Sleepy Doe. I then quickly realised that, like the British weather and tins of Quality Street, the joy was in the variety. So I approached some other brands and projects and asked them to share their business values. Over the next week, we will be hearing from different founders and leaders on why they feel that values are important, how they chose them, the benefits of having them, how they stick with them and where to start if you haven’t yet had chance to think about this in any great detail.

For our penultimate episode, we have furniture designer and maker, Christian Watson, founder of his eponymous furniture brand. When I was deciding who I wanted to interview for this series, I really wanted to have someone at the start of the journey to act in contrast to those more established businesses. I was keen to have optimism be the overriding sentiment so I scrolled down my client list to find my most hopeful startup and found Christian. His attitude is all about being honest, asking for help and enjoying the process. He also has a surprisingly realistic attitude about how to handle your values when they are inevitably challenged. I really hope that if you have an idea or are musing setting up your own brand, that Christian will be the nudge you need to give it a go!

It would be wonderful if you were able to rate, review and share. It helps other creatives to find us!

Christian Watson: https://christian-watson.com
Heatherwick Studio: http://www.heatherwick.com
Pinch: https://pinchdesign.com
Buster & Punch: https://www.busterandpunch.com