Brian interviews Rocco Rossi. Rocco is CEO of Shift25, which is a group of business leaders, entrepreneurs and investors who share a deep concern for the future of Canada’s economic prosperity and way of life. Their collective years of expertise and experience spans the fields of business, economics, law, education, equity management and philanthropy. What unites them is a passion to see Canada realize its potential as an innovative, thriving country at the top of its game and leading the way for its peers, now and for generations to come. Rocco talks about Shift25 which is: “Driven by a vision for an innovative, thriving Canada, now and for future generations”.