On today's podcast, Michael Hoffman interviews a good friend and client, Cody Calafiore, who came into the public eye in 2014 after he appeared on the CBS reality show Big Brother, where he finished the show as the runner-up. He returned in 2020 for Big Brother All-Stars, where he won the top prize of $500,000. Cody gives us a behind-the-scenes look into his experiences leading up to and after the show, where he had to figure out how to manage his successes and continue growing his brand and his entrepreneurial endeavors. With the right team of experts and the fame of Big Brother, Cody started using social media to promote his work and monetize his assets with brand deals. Listen in to hear more about Cody's journey building his brand through trial and error that led him to find the right team to support him.

About Cody and getting into Big Brother 2:16
What it’s like being totally disconnected for an extended period of time 8:33
His approach professionally during the pandemic 14:02
How he utilized social media to keep his brand out there 20:14
Building his team through trial and error 25:50
His current podcast, The Winners Circle 34:38

“It’s very difficult because you have to try to do as much as you possibly can in that first year to really set yourself up for the following year because every year there’s a new personality. There’s people that are always supporting you and always there for you, but there’s a new personality. That’s a fresher face, that’s a newer face that plays the game, and so it’s tough to continue that because my business ultimately is myself. I’m my own business. So you have to be able to adjust and find ways to still connect with people, grow your brand, grow your business, and be able to create monetization through that.” 17:56

@codycalafiore
hoo.be/codycalafiore