One of those things is developing a strong team and culture, especially if you're building a startup. The Oxford Handbook of Organizational Identity highlights three of the key components of a strong culture, which are:
1. The team’s view of the collective whole.
2. How individuals and teams are connected through ideas, concepts and work production.
3. How we can be valuable to our teammates.
Applying these learnings in a tactical way takes hard work. Here are three strategies you can implement with your teams to reinforce culture right away:

1. Build identity.
2. Engage in daily rituals.
3. Create artifacts.


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Don Markland is the CEO and owner of Accountability Now™, an Executive Coaching and Business Strategy company out of Jacksonville, Florida. As a Forbes.com contributor for Entrepreneurship, Leadership, and Sales, he has over 20 years of experience in the world of sales, marketing, leadership and business growth.

Currently, he is leading the sales efforts for one of the most successful digital marketing agencies in the US, 411Locals. In addition to building businesses with clients, he was the Chief Revenue Officer for MoneySolver™, a private equity financial services company, where he lead the nationally recognized company of over 350 employees. As CRO, Don has spearheaded the radical growth of MoneySolver™ where they have become the nationally recognized and largest Tax Resolution digital marketing financial services company in the U.S.

Prior to MoneySolver™, Don spent time as a Global Customer Care Executive for working with Amazon in Jamaica and Guatemala. He has also managed $100M Care Centers for State Farm Insurance, All State, and Geico.

Don spent time in the startup world as an Owner and Chief Operating Officer for Launch Leads, a marketing startup in Salt Lake City, Utah where he helped them achieve record performance in both client and revenue growth and was named to Utah Business Magazine’s Top 40 under 40 for leading businesses executives in the entire state. Prior to Launch Leads, Don spent the previous 12 years with Focus Services, helping them grow from $7M to over $45M, and into four different countries, in under five years.

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