Welcome to episode 5 of "The Conversion Stack." Today, we tackle the burning question on every company's mind: Does every business truly need a digital marketing solution? As it turns out, the answer is not as straightforward as it seems. While there are undoubtedly exceptional digital marketers out there, they represent only a fraction of what we actually need. But what does this mean for the rest of us? To shed light on this conundrum, we take a journey through the past decade of digital marketing. Once dominated by "instagram marketers," SEO specialists, the industry has undergone a remarkable transformation. Gone are the days when search engine optimization reigned supreme. So, why do we still refer to it as a ten-year-old industry? In this episode, we unravel the intricacies of digital marketing's evolution and explore the challenges faced by companies today. One of the primary obstacles lies in determining whether your organization is equipped to hire a digital marketer. The vast scope of digital marketing can make this process daunting. Are you prepared to identify the specific skills and expertise required, or are you hoping to find a mythical "unicorn" candidate who excels at every aspect of this expansive field? To help you navigate this dilemma, we present a range of options. First, we discuss the possibility of building a comprehensive training system within your organization. By investing in cultivating your own talent, you can mold marketers to suit your unique needs and goals. Alternatively, outsourcing to a specialized marketing team can alleviate the challenges of recruitment and provide access to a broader range of skills and expertise. However, even outsourcing has its considerations. Are you equipped to effectively hire a marketing team? We delve into the key factors to consider when seeking external expertise, ensuring that you find a team that aligns with your company's vision and objectives. Whether you choose to build an in-house team, outsource to experts, or explore alternative avenues, this episode equips you with the knowledge needed to make informed decisions in an ever-evolving digital world. Tune in to "The Conversion Stack" and decode today's digital marketing dilemma. #digitalmarketing #conversionmarketing #marketingfundamentals #WeakSEOBasics #CROBestPractices #CoreMarketing #analytics #conversionrates #marketingstrategies #marketingoptimization #businessgrowth #marketingsuccess #digitalmarketingtips #businessgrowthstrategy