According to economists, Dr. Robin Goldstein and Professor Daniel Sumner (full bios below), legal weed presents an economic conundrum—while nearly 40% of Americans can walk into a store today purchase weed legally, why do many still buy it illegally
BOOK: In their timely new book, CAN LEGAL WEED WIN?: The Blunt Realities of Cannabis Economics (UC Press; June 14, 2022), Goldstein and Sumner draw on a wealth of economic data and their experience working with industry and cannabis regulators to explain why many weed businesses and some aspects of legalization fail to measure up, while others occasionally get it right.

Dr. Robin Goldstein is an economist and co-author of Can Legal Weed Win?: The Blunt Realities of Cannabis Economics. This timely book is packed with unexpected insights about how weed markets can thrive, how legislators and regulators can do better, and where we can expect the markets—legal and illegal—to go from here. Dr. Goldstein is also Director of the Cannabis Economics Group in the Department of Agricultural and Resource Economics at the University of California, Davis. https://www.amazon.com/Can-Legal-Weed-Win-Realities/dp/0520383265