Legendary stories and family tradition can be simple and profound. Such is the case with Elf on the Shelf. Meet Chanda Bell, daughter of a magical Mom that created Elf on the Shelf. Together with her twin sister, they have created Lumistella, www.lumistella.com 

Hear about faith, hope and love starting with every child. Through Elf on the Shelf and all the other Northpole characters, an extraordinary magic is preserved. This makes their company timeless and universal. 

Visit the most inspiring Chanda at www.chandabell.com and start your Christmas/Holiday season early with an Elf on Your Shelf. It's a tradition that must be carried forward.