Chaucer Barnes is Chief Marketing Officer of Translation + United Masters, the parent company of award-winning creative agency Translation, and artist services platform UnitedMasters. In creating a new normal for the way brands and creators alike mint and trade cultural capital, Chaucer applies tools and lessons from every chapter of his life – as a media planner, brand strategist, creative director, partnership architect, and independent musician. In this episode, Chaucer speaks with AfroTech's Will Lucas about how advertising has embraced culture, the challenges marketers and advertisers face with trying to break through the noise, and strategic content creation. Follow Will Lucas on Instagram at @willlucas Learn more at AfroTech.com https://instagram.com/afro.tech Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.