Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.

Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content.

In this show, we dive into why you might consider moving to and SSL-secured site, the process and early results Christoph found, and a little bit on live video via social.
Company/Title: Senior Director of Content Marketing, MedTouch

Bio:
Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-04-Christoph-Trappe/