How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.

01:16 Civility
01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22
02:22 Revisit Mission and Value Statements
02:58 Public (foul) language
04:30 Honesty (do we have to actually say this?!?)
05:26 Volume and tone
08:20 Do the right thing
09:02 The Golden Rule
09:30 Tossing candy wrappers on other people's lawn
10:27 Gary V. says "don't tear down other people's buildings"
11:53 Zero cost to a Code of Conduct
12:46 Start with the basics
13:31 Corporate culture

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

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