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In episode 817 of CXOTalk, we welcome Greg Stuart, CEO of MMA Global, for an engaging conversation on the evolving role of Chief Marketing Officers (CMOs) in the rapidly shifting landscape of AI-driven marketing.
Greg shares his expert views and data-backed insights, drawing from his experience leading MMA Global, an important nonprofit industry body for CMOs. This episode explores the current challenges and future directions of marketing in the AI era, offering valuable perspectives for CMOs and marketing professionals.
🔷 *Read transcript on CXOTalk site:* cxotalk.com/episode/cmo-strategy-marketing-in-the-ai-era
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Key Highlights:
🔷 *Elevating the CMO role:* Learn how MMA Global, collaborates with the world's top marketers from major companies like AT&T and General Motors, to conduct research that links marketing and business strategy.
🔷 *Transformative impact of AI:* Learn about the increasing integration of AI in marketing strategies. Stuart highlights the importance of AI for efficiency, performance enhancement, and the ethical considerations that come with AI adoption.
🔷 *Future focus of marketing strategy:* Gain insights into the strategic shift towards prioritizing customer experience and how AI is poised to be the next significant trend for CMOs, offering a unique opportunity for competitive advantage and industry innovation.
Join us for this episode of CXOTalk for practical advice at the dynamic intersection of marketing leadership and AI technology.
*Greg Stuart* is the CEO of MMA Global, the leading industry-body focused on architecting the future of marketing for CMOs. Over the past 10+ years, Greg has transformed the once-insolvent nonprofit association, attracting major CMOs and media/tech company leaders to lock arms to raise the stature & gravitas of marketers and the CMO role.
Greg and team have grown the organization’s revenues 5x, energized its 800+ member companies globally, and there are now nearly 100 MMA team members in 15 countries. The MMA’s Boards include over 55+ CMOs from AT&T, Uber, Walmart, Campbells, RB, GM, and CVS plus senior execs from Facebook, Google, Twitter, SNAP, and many more.
For over three decades in marketing, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, such as Y&R, Sony Online Ventures, Cars.com, and Flycast Ad Network. He also turned around the Interactive Advertising Bureau (IAB), which now has a presence in nearly 50 countries. Prior to the MMA, Greg invested in and advised CEOs of two dozen venture-backed businesses, which have transacted for over $5.5 billion to date.
*Michael Krigsman* is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.